The Personal Data Protection Policy

The Personal Data Protection Policy (PDPP) applies to all LUXXA websites every time you (the "User") access such websites.

Cautious about the protection of your privacy, Luxxa Boutique is committed to ensuring the greatest level of protection of your personal data. As part of its activities, Luxxa Boutique provides its customers with an e-commerce service accessible from the website In order to provide its service, Luxxa Boutique collects personal data on individuals. The data is collected on the Luxxa Boutique website, by telephone, or upon the receipt of an order on paper. 

This section will provide you with comprehensive information on the use of the Luxxa Boutique customers’ personal data. Luxxa Boutique, as Data Controller, undertakes to comply with the provisions of the (EU) Regulation no. 2016/679 of 27 April 2016 on the protection of personal data. In the personal data collection forms on the website or in paper format, the Customer is particularly informed about the mandatory or non-mandatory nature of the data collection. If a mandatory data field is not provided, Luxxa Boutique cannot provide its services.


LUXXA collects personal data on the User who accesses the website In particular, we collect and process your names, addresses, e-mail addresses, passwords, telephone numbers, connection data and navigation data, shopping cart, order history, delivery incidents, complaints. 

Such data collection takes place in particular when the User:

  • Creates their customer account "My account" or identifies themselves
  • Places an order on our website
  • Creates a shopping cart
  • Contacts our Customer Service
  • Subscribes to newsletters or alerts offered by LUXXA

Why do we use your personal data?

  • Customer account, shopping cart and order management (As part of the execution of the contract between a Customer and Luxxa Boutique)
  • Management of payment and credit operations (As part of the execution of the contract between a Customer and Luxxa Boutique)
  • Management of delivery operations (As part of the execution of the contract between a Customer and Luxxa Boutique)
  • Customer relationship management (phone / chat / email), after-sales service order tracking, product returns and refunds (As part of the execution of the contract between a Customer and Luxxa Boutique)
  • Customer satisfaction management (Collection of customer opinions on products and on customer service performance); (Valid interest of Luxxa Boutique in order to improve products and services)
  • Fight against fraud during payment of the order and management of non-payment after order (As part of the execution of the contract between a Customer and Luxxa Boutique)
  • Statistical, analysis, selection and customer segmentation operations in order to improve customer knowledge
  • Execution of the contract between a Customer and Luxxa Boutique (As part of the execution of the contract between a Customer and Luxxa Boutique)
  • Sending targeted commercial offers by email, on social networks, on other websites or any other medium (Customer’s consent)
  • Customization of sites (mobile and desktop) and applications according to the User’s preferences (Customer’s consent)
  • Site traffic measurement (mobile and desktop) and mobile applications (Customer’s consent)
  • Availability of sharing tools on social networks (Customer’s consent)
  • Implementation of competitions and advertising(Customer’s consent)
  • Sharing of information with business partners (Customer’s consent)

The collected data will be used exclusively by LUXXA. It can be communicated to the companies from which LUXXA expects services (our providers of means of payment or security of payments, our delivery service providers).

The data recipients are:

The police authorities in the context of the judicial requisitions concerning the fight against fraud.

Customs services in case of deliveries abroad.

Luxxa Boutique also uses subcontractors for the following operations:

  • Secure payment on the website
  • Customization of website content.
  • Performing maintenance and technical development operations for the website, internal applications and the Luxxa Boutique information system.
  • Collection of customer reviews

Luxxa Boutique may also share personal data if the structure of the Luxxa Boutique group changes in the future: In the event of the sale, transfer or merger of the company or part of it, or if Luxxa Boutique acquires or merges with another company. If such an operation takes place, Luxxa Boutique will make sure that the other party complies with data protection regulations.

Such data is necessary for the management and monitoring of the business relations between LUXXA and its customers (order management, deliveries, returns, payment, complaints ...). It also allows LUXXA to provide the User with customized services on the website, to send them commercial offers or reminders of discarded carts. LUXXA also uses the said data for statistical purposes and for producing dashboards for audiences and commercial activities. 

LUXXA, a limited liability company with a capital of 150 000 euros, with its registered office at 36 Allée des Issards, ZA La Bégude, 30650 Rochefort du Gard, France, is responsible for processing the said data. The data can be communicated to the companies and subcontractors from which LUXXA expects services to be provided (our providers of means of payment or security of payments, our logistics and delivery service providers). If this is required by the law, your consent is collected, or a possibility of refusal is provided to you before any data communication. 

Internet users have a right of access, rectification, opposition and deletion of personal data concerning them. All requests for clarification concerning personal data and / or the purpose of the implemented processing, as well as the exercise of the rights of access, rectification, opposition and deletion will be sent to the address:


Luxxa Boutique may ask the user to provide information via forms, for example when signing up for an account. In order to allow their validation, the User must fill in all the fields displayed in the forms which will be presented to them, with the exception of the fields indicated as optional. The optional information entered by the User allows LUXXA to better know its Users.

Any field marked with an asterisk is mandatory. Failure to fill it out will lead to the invalidation of the form.


The Customer's e-mail, postal address and telephone number are necessary for the processing and management of orders as well as for the business relations between LUXXA and the Customer...

LUXXA uses the e-mail address for marketing purposes. The Customer has at all times the possibility of opposing it in a simple and free manner by indicating it by e-mail:


In application of articles 14 to 22 of regulation 2016/679 of 27 April 2016, any natural person using the service has the right to exercise the following rights:

  • A right of access
  • A right of rectification,
  • A right of opposition and destruction of the processing of their data
  • A right to object to profiling
  • A right to limit processing,
  • A right to data portability

Last but not least, when Luxxa Boutique detects a personal data breach likely to create a high risk for your rights and freedoms, you will be informed of this breach as soon as possible.

How to exercise these rights?

These rights can be exercised in front of LUXXA, which has collected personal data in the following manner:

By post, by writing to us at the following address:

Customer Relations Department - SARL LUXXA, 36 Allée des Issards, 30650 Rochefort du Gard, France, indicating your last name, first name, address, e-mail.

By electronic means:

The request form must be accompanied by proof of identity.

Luxxa Boutique will send an answer within 1 month after you exercise your right. In some cases, depending on the complexity of the request or on the number of requests, this period may be extended by 2 months.

What are the outcomes of exercising the right to object to profiling?

In the event of the exercise of a right of opposition to marketing profiling, the user is informed that they will continue to receive commercial requests, but these will be less relevant and will no longer be targeted according to the individual’s interests.

What to do next?

If you do not receive an answer or receive an unsatisfactory one, you may appeal to the supervisory authority of your country of residence:

In France, the CNIL:


LUXXA also uses cookies consistent with the current laws. When you visit the website, cookies are placed on your computer, mobile or tablet. The website is designed to pay particular attention to the needs and expectations of our customers and cookies are used, among other things, to recognize you when you return to the Site, allow you to access your account, manage and store your shopping cart when you are not connected to your account, and remember your sessions. 

A cookie is a small text file placed on your computer when you visit a website or view an advertisement. They aim specifically to collect information relating to your website browsing and to send you customized services. In your computer, cookies are managed by your internet browser.

The User can deactivate the use of these cookies at any time by selecting the appropriate parameters in their browser. However, this deactivation will prevent access to certain functionalities of the website allowing to customize the services offered by LUXXA. 


Different types of cookies are used on our website, and they have different purposes. Some are necessary in order for you to be able to use our website.

Functional cookies

Among other things, these cookies are used to recognize you when you return to the website and allow you to easily access your account, manage and remember your shopping cart so as not to lose it from one visit to another, even when you are not connected to your account.

Audience and performance measurement cookies

These are cookies published by tools that allow us to see the use and performance of our website and to improve its operation and relevance.

Statistical and business cookies internal to LUXXA

These cookies are placed and used exclusively by LUXXA for the purposes of statistical assessments or internal commercial monitoring. Some of these cookies are linked with discount coupons.

Social media cookies

These social media cookies allow users to share pages and content via third-party social networks.


The User can reject these cookies at any time, by selecting the appropriate parameters in their browser. This rejection will result in preventing access to certain features recommended by the LUXXA website. You can also use the services of, offered by digital advertising professionals grouped within the European association EDAA (European Digital Advertising Alliance). This European platform is shared by hundreds of Internet advertising professionals and it is a centralized interface allowing you to communicate your refusal or your acceptance of cookies likely to be used in order to adapt the navigation of your terminal to advertisements likely to be shown there:


None of your data is transmitted to companies situated in countries of the European Union and in countries outside the European Union.


Luxxa Boutique has precise rules concerning the storage duration for the Users' personal data.

General rules regarding the management of the business relationship:

To calculate the most relevant storage duration, Luxxa Boutique differentiates:

  • Individuals called "prospects", who have never purchased from Luxxa Boutique and its partners
  • Individuals called "customers", who have made at least 1 purchase

Different storage periods will apply to prospects and customers. Concerning prospects, the starting point of the storage period is the creation of the account; as regards customers, the starting point of the storage period constitutes is the last purchase of this at Luxxa Boutique.

Specific rules concerning certain data processing:

For certain types of processing, data storage is subject to specific storage periods.

Here are a few examples:

Anti-fraud guidelines are stored for 3 years.

Invoices related to purchases are stored for 10 years.


General guidelines

As a data controller, Luxxa Boutique takes all the necessary precautions to safeguard the security and confidentiality of data and, in particular, to prevent it from being distorted, damaged, or from unauthorized access by third parties.

Luxxa Boutique has implemented a robust security system to ensure the highest level of security of the collected data and to detect data breaches. This includes the physical security of the buildings housing our systems, security of the computer systems to prevent external access to your data and having secure back-ups of your data.

When using subcontractors, Luxxa Boutique ensures that they comply with the data protection rules.

Rules governing bank data and payment cards

In order to ensure payment security, Luxxa Boutique uses the services of a service provider, CAISSE D’EPARGNE, with the SP PLUS PRO system. This system ensures the confidentiality and integrity of cardholder data, thus securing the protection of card and transaction data.

When you place an order with card payment at Luxxa Boutique, our order processing system connects in real time with the SP PLUS PRO system which collects your data and performs various checks to avoid abuse and fraud. The data is stored on the SP PLUS PRO servers and is never transferred to the Luxxa Boutique servers. SP PLUS PRO requests authorization from the bank and sends us a transaction number which allows operations up to the amount of the authorization.

Fight against internet fraud

In order to secure the payments and deliveries and ensure an optimal quality of service, the personal data collected on the website is also processed by Luxxa Boutique to identify the level of risk of fraud related to each order and, if necessary, to help moderate the conditions of execution thereof. Luxxa Boutique has obtained the CNIL authorization to implement this anti-fraud treatment.


Luxxa Boutique recommends that you use social networks to improve the business relationship and offer you targeted advertising offers on these networks.

The use of social networks to interact with Luxxa Boutique (including in particular Facebook Messenger, Facebook Connect tools, "share" tabs on Facebook, Instagram or Twitter) could lead to data exchanges between Luxxa Boutique and these social networks.

For example, if you are connected to the Facebook social network on your computer and you are visiting a page on the Luxxa Boutique site, Facebook may collect this information. Similarly, if you click on the “tweet” button on a page of the Luxxa Boutique site, twitter will collect this information.

Luxxa Boutique invites you to browse the personal data management policies of the various social networks, in order to be aware of the personal data that may be communicated by them.


No, according to the general conditions of sale, you must be 18 years old in order to create an account on the Luxxa Boutique website and to make purchases.